At Select Distinct, we believe that clarity drives better decisions and that applies not just to data, but to how we share ideas.
That’s why we’ve recently completed a full re-categorisation and re-tagging of our Business Analytics Blog. It’s more than a tidy-up, it’s a strategic overhaul designed to help you find the insights you need, faster.
Why We Revisited Our Blog Structure
Over the years, our blog has grown into a rich library of analytics wisdom, from data strategy and BI tools to practical case studies and thought leadership. But with growth came complexity.
We noticed:
- Posts were scattered across overlapping or outdated categories.
- Tags had become inconsistent, making it harder to surface related content.
- Readers were missing out on valuable articles simply because they were hard to find.
So, we asked ourselves: how can we make this blog as intuitive and user-friendly as the analytics solutions we champion?
Practising What We Preach: Using Our Own Data
True to our ethos, we turned to our own analytics to guide this refresh.
By diving into Google Analytics 4 (GA4) and Google Search Console, we uncovered key insights:
- Popular landing pages and top-performing blog posts helped us identify which topics resonate most.
- Search queries revealed what users were looking for and where our tagging wasn’t helping them find it.
- Engagement metrics like scroll depth and time on page highlighted which posts were delivering value and which needed clearer context.
- Click-through paths showed us how readers navigate between posts, helping us optimise internal linking and tag relationships.
This data-driven approach ensured that every change we made was grounded in real user behaviour, not just assumptions.
What We Changed
- Behind the Brand – Find Out More About Who We Are
- Dashboard Design & BI Tools – Build Dashboards That Speak Your Brand’s Language
- Data Analytics & Business Intelligence – Transform Data Into Actionable Insight with BI Tools and Strategies
- Data Integration & Automation – Streamline Reporting with Smart Integrations and Automation
- Financial Strategy & Management Accounting – Your Toolkit for Confident Financial Decision-Making
- How To Guides – Step-by-Step Tutorials for Smarter, Faster Data Workflows
Each post now lives in one primary category, making browsing more intuitive.
The numbers next to each category show how many posts we’ve published on that topic, so you can dive straight into the areas that matter most to you.
Smarter Tagging, Now Visualised
Our updated tag cloud reflects a cleaner, more intuitive tagging system—designed to help you find what matters, faster. You’ll notice:
- Fewer duplicates and clearer labels – Tags like “Power BI” now appear consistently, replacing scattered variants like “powerbi” or “BI-Power.”
- Streamlined naming conventions – We’ve standardised terminology across the board, so related content is grouped more logically (e.g., “SQL Server” and “BigQuery” now stand out distinctly).
- Sharper relevance – Tags are sized by frequency, helping you visually spot popular topics like “How-To,” “Business Intelligence,” and “Data Strategy” at a glance.
How This Improves Your Experience
Whether you’re a data leader, analyst, or curious explorer, here’s what you’ll notice:
- Faster discovery of relevant posts.
- Cleaner navigation across themes and tools.
- Better search results when looking for specific topics.
- More meaningful connections between related articles.
In short, less noise, more insight.
Behind the Scenes: Our Process
This wasn’t just a cosmetic refresh. We took a methodical approach:
- Audited every post for relevance and clarity.
- Mapped out a new taxonomy based on user feedback and SEO analysis.
- Used keyword clustering to align tags with how readers search.
- Reviewed analytics to understand which topics resonate most.
It was a deep dive, but totally worth it.
What’s Next
We’re not stopping here. Coming soon:
- Curated reading paths for common roles and challenges.
- Topic filters to help you explore by industry, tool, or maturity level.
- Reader feedback loop so you can suggest tags or flag missing connections.
We want this blog to grow with you, so if you spot something we missed, let us know!
Final Thoughts
Our mission is to make business analytics accessible, actionable, and inspiring. With this update, we’re making it easier for you to find the ideas that matter most.
So go ahead, explore the new structure, dive into your favourite category, and discover something new.