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Power BI is a business intelligence and data visualization tool that allows you to connect to various sources of data, analyse them, and create interactive reports and dashboards. Power BI can help the transport industry to transform their operations and meet the customer demands by providing them with actionable insights into their performance, inventory, customers, employees, and competitors.

We are a Power BI Consultancy for transport companies who want to take control of their data.

We provide the following:

Features of Power BI that are useful for Logistics and Supply Chain Companies

Data connectors:

Power BI can connect to hundreds of data sources, such as SQL Server, Azure, Google Analytics, Excel and more. This allows transport companies to analyse data from the transport ecosystem, such as vehicle tracking systems, freight management, and passenger bookings. This integration allows companies to identify bottlenecks, optimize routes, reduce fuel consumption, and improve overall operational efficiency.

Real-time Data Analysis and Reporting:

With Power BI, transportation companies can monitor operations in real-time, enabling immediate responses to delays, disruptions, or emergencies. Real-time dashboards provide insights into fleet movements, schedule adherence, and service levels, facilitating swift decision-making.


Power BI can generate detailed and insightful reports that drill down into the data and reveal the underlying patterns and trends. Facility management companies can use reports to answer specific questions, explore scenarios, and compare outcomes. They can also apply filters, slicers, and bookmarks to their reports to focus on the relevant data.

Semantic models:

Power BI can build semantic models (datasets) that define the relationships and calculations among the data elements. Semantic models enable transport companies to create consistent and accurate measures and calculations across their data sources, and use them in their dashboards and reports.


Power BI can answer natural language queries from the users, and provide visual and textual responses. Q&A allows transport companies to ask questions about their data in their own words, and get instant answers without writing any code or formula

Benefits of Power BI for the Transport Industry

Enhanced Operational Efficiency

Power BI allows you to get a view of the costs associated with your supply chain. Having a holistic view allows you to make changes to your travel routes or loading. This allows you to make changes to improve your overall delivery and profitability.

Environmental Impact Monitoring

With a growing focus on sustainability, Power BI can help transport companies monitor and analyze their environmental impact, including fuel efficiency and emissions data. This can aid in reporting, compliance with regulations, and initiatives to reduce their carbon footprint.

Enhanced Safety and Compliance

Analyzing data related to incidents, safety checks, and compliance can help identify patterns and areas for improvement. Power BI can facilitate the development of safer practices, better training programs, and adherence to regulations.


Power BI has advance mapping tools. This means is a great tool to illustrate your geographical data. Whether this is the live locations of your vehicles, a view of operations or a understanding of your current customers.

Our experience

  David Laws Principal Consultant

David Laws studied Engineering, Science and Technology at Loughborough University and then continued to study and gain vocational consultancy experience at the University of Cambridge on the Advanced Course of Design Manufacture and Management. David’s early career was mainly in Leadership roles in FMCG manufacturing company’s. These roles focussed on days and shift management of teams in the production of food, drink and pharmaceuticals.


These roles involved responsibility for the short term and long term targets and strategy, as well as managing the day to day operation of teams of 30 to 120 staff. This involved interaction across the businesses in order to meet the and develop the departments KPI’s. 

During this time David was involved in numerous performance improvement projects. David used his technical and project management skills to drive process improvements in large organisations including Britvic and Kerry Foods. These projects included day to day implementation of continuous improvements methodology’s, as well as major engineering capital projects, labour saving and quality improvements. 


Data Experience

David transitioned into data analysis and MI reporting roles. His initial role was supporting the retail and dental departments in 3M with their Excel point of sale (POS) reporting. To improve performance data availability and department performance saw him learn and develop ETL and database software skills. Data was presented in Office 2013 (the prequel to Power BI), allowing details analysis of POS as well as manufactured gate sales.

David has since worked ingesting data, turning this into actional insights and improving business performance. These contract roles have seen him supporting in cross section of industries, including Energy, FinTech and casual dining.  

Since moving to Select Distinct in 2022  David has worked with a number of clients across a range of companies.

Why choose Select Distinct as your Power BI Expert?