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Power BI is a business intelligence and data visualization tool that allows you to connect to various sources of data, analyse them, and create interactive reports and dashboards. Power BI can help Ecommerce businesses to transform their operations and meet customer demands by providing them with actionable insights into their sales, inventory, customers, employees, and competitors

We are a Power BI Consultancy for eCommerce companies who want to take control of their data.

We provide the following:

End-to-end Power BI projects from start to finish

Managed service - choose the best SLA for your goals

Training for your eCommerce BI and finance team

Features of Power BI that are useful for ECommerce Retailers

Data connectors:

Power BI can connect to hundreds of data sources, such as SQL Server, Azure, Salesforce, Google Analytics, Excel and more. This allows Ecommerce retailers to access and combine data from various platforms and systems, such as ERP systems, Google Analytics data and Google Search Console and get a holistic view of their business.


Power BI can create stunning and interactive dashboards that display key metrics and indicators for retail performance, such as sales, revenue, gross profit . As well as key metrics to understand the funnel from impressions, to clicks to sales transactions.
Retailers can customize and share their dashboards with their teams and stakeholders, and access them from any device.


Power BI can generate detailed and insightful reports that drill down into the data and reveal the underlying patterns and trends. Ecommerce retailers can use reports to answer specific questions, explore scenarios, and compare outcomes. They can also apply filters, slicers, and bookmarks to their reports to focus on the relevant data.


Semantic models:

Power BI can build semantic models (datasets) that define the relationships and calculations among the data elements. Semantic models enable retailers to create consistent and accurate measures and calculations across their data sources, and use them in their dashboards and reports.

Imagine the power of being able to see how pages arre ranking, what search terms are successfully bringing customers to the site and which products need a little help


Power BI can answer natural language queries from the users, and provide visual and textual responses. Q&A allows retailers to ask questions about their data in their own words, and get instant answers without writing any code or formula

Why does the eCommerce Industry need Power BI services?

  • To map data together with priority areas for your business
  • Data Modelling
  • Data Visualization
  • Data Analysis
  • Data-driven decisions

Benefits of Power BI for ECommerce Retailers

Faster and better decision making:

Power BI can help retailers make data-driven decisions in real time, based on the latest and most accurate information. Power BI can also provide predictive analytics and what-if scenarios, to help retailers anticipate future outcomes and plan accordingly.

Increased efficiency and profitability:

Power BI can help retailers optimize their operations and resources, by identifying and eliminating bottlenecks, waste, and inefficiencies. Power BI can also help retailers increase their revenue and profit margins, by finding new opportunities, enhancing their pricing and promotion strategies, and improving their customer retention and acquisition.

Enhanced customer loyalty and satisfaction:

Power BI can help retailers understand and meet their customer needs and expectations, by providing them with personalized and relevant products, services, and experiences. Power BI can also help retailers measure and improve their customer satisfaction and loyalty, by collecting and analysing customer feedback, ratings, and reviews.

Reduced costs and risks:

Power BI can help retailers reduce their costs and risks, by streamlining their processes, automating their tasks, and complying with their regulations. Power BI can also help retailers mitigate and manage their risks, by detecting and preventing fraud, errors, and anomalies.

Our experience in ECommerce
Simon Harrison Founder of Select Distinct Limited and a business intelligence expert

Simon Harrison ACMA our founder has 28 years of experience in retail

Sports Direct Logo

10 years at Sports Direct, starting as a finance manager. Promoted through to the senior management team as the Head of Operational Finance and Analytics. Working with board members to deliver strategic financial planning for Sales, Margins, Inventory cover. Responsible for the alignment of departmental budgets to the headline company budgets

Simon built a team of analysts, based upon a core skillset of either commercial finance or technical analytics. His role included the leadership of the team of analysts across the business, with representation within functional departments including Buying, Merchandising, E-Commerce, Marketing, and Finance. Fostering knowledge transfer and sharing of best practices.
The aim was to drive confident decision-making as widely as possible, by becoming a data-driven organisation. 


Morrisons Logo

Simon began his career at Wm Morrisons Supermarkets, starting as a student working part time and then pursuing a career in Finance. Simon spent 10 years in Senior Management heading up finance in a £300m food manufacturing subsidiary. With responsibilities for systems implementation of finance and ERP systems

Coming from a shop floor background Simon used his experience to enhance his effectiveness in leadership positions. Able to understand how changes to product and processes would flow through to the customer experience

Since moving into the consulting industry Simon has worked with a number of retail clients

Notable Ecommerce clients

Revolution Beauty LogoRevolutionising reporting at Revolution Beauty

We initiated a proof of concept for Revolution Beauty to demonstrate the power and flexibility that a data warehouse coupled with Power BI can deliver to improve reporting across the business

Connecting to the Netsuite ERP system and external data sources. Power BI provided a much needed self service reporting solution 

Why choose Select Distinct as your Power BI Expert?

  • We work closely with your team to make sure it all goes smoothly
  • We take a deep dive in your reporting set up
  • We provide full strategy and training
  • Service led business. We put you the customer first 
  • Mapped out five-step process