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Power BI is a business intelligence and data visualization tool that allows you to connect to various sources of data, analyse them, and create interactive reports and dashboards. Power BI can help telecom companies transform their operations and meet customer demands by providing them with actionable insights into their performance, inventory, customers, employees, and competitors

We are a Power BI Consultancy for Telecoms companies who want to take control of their data.

We provide the following:

End-to-end Power BI projects from start to finish

Managed service - choose the best SLA for your goals

Training for your Telecoms BI and finance team

Why does the Telecoms Industry need Power BI services?

  • To map data together with priority areas for your business
  • Data Modelling
  • Data Visualization
  • Data Analysis
  • Data-driven decisions

Features of Power BI that are useful for Telecoms

Data connectors:

Power BI can connect to hundreds of data sources, such as SQL Server, Azure, Salesforce, Google Analytics, Excel and more. This allows the access and combine data from various platforms and systems, such as billing systems, call systems or HR systems to get a holistic view of their business.


Power BI can create stunning and interactive dashboards that display key metrics and indicators for telecom performance.  This includes call centre statistics, billing data and opportunity pipelines. Businesses can customize and share their dashboards with their teams and stakeholders, and access them from any device.


Power BI can generate detailed and insightful reports that drill down into the data and reveal the underlying patterns and trends. Telecom businesses can use reports to answer specific questions, explore scenarios, and compare outcomes. They can also apply filters, slicers, and bookmarks to their reports to focus on the relevant data.

Semantic models:

Power BI can build semantic models (datasets) that define the relationships and calculations among the data elements. Semantic models enable telecom companies to create consistent and accurate measures and calculations across their data sources, and use them in their dashboards and reports.


Power BI can answer natural language queries from the users, and provide visual and textual responses. Q&A allows telecom companies to ask questions about their data in their own words, and get instant answers without writing any code or formula

Benefits of Power BI for Telecoms

Faster and better decision making:

Power BI can help telecom businesses make data-driven decisions in real time, based on the latest and most accurate information. Power BI can also provide predictive analytics and what-if scenarios, to help companies anticipate future outcomes and plan accordingly.

Increased efficiency:

Power BI can help telecom companies optimize their operations and resources, by identifying call performance and billing inefficiencies. Power BI can also help manufacturers increase their performance, by finding new ways to analyse the current status quo. This allows companies to enhancing their business performance.

Score Cards:

Power BI can help score cards can help telecom companies analyse performance. This can be set to be designed to secure the data for different regions, areas and roles. 

Our experience in Telecoms


David Laws Principal Consultant

David Laws 


David has experience in Telecoms

David studied Engineering, Science and Technology at Loughborough University and then continued to study and gain vocational consultancy experience at the University of Cambridge on the Advanced Course of Design Manufacture and Management. David’s early career was mainly in Leadership roles in FMCG manufacturing company’s. These roles focussed on days and shift management of teams in the production of food, drink and pharmaceuticals.


These roles involved responsibility for the short term and long term targets and strategy, as well as managing the day to day operation of teams of 30 to 120 staff. This involved interaction across the businesses in order to meet the and develop the departments KPI’s. 

During this time David was involved in numerous projects. David used his technical and project management skills to drive process improvements in large organisations including Boots, Kerry Foods and Catalent. These projects included day to day implementation of continuous improvements methodology’s, as well as major engineering capital projects, labour saving and quality improvements. 

3M        EON

David transitioned into data analysis and MI reporting roles. His initial role was supporting the retail and dental departments in 3M with their Excel point of sale (POS) reporting. To improve performance data availability and department performance saw him learn and develop ETL and database software skills. Data was presented in Office 2013 (the prequel to Power BI), allowing details analysis of POS as well as gate sales. 

David has since worked ingesting data, turning this into actional insights and improving business performance.

These contract roles have seen him supporting in cross section of industries, including Energy, FinTech and casual dining. 

Crystal Specialist Finance                Digital Space

Projects included:

  • Optimising the outbound call routines as Crystal Specialist Finance to increase sales. 
  • System integration at Digital Space (formerly Timico) focussing on the Salesforce, ServiceNow and Unity billing systems. 
  • Creation of inbound call scorecards for Robin Hood Energy

Since moving to Select Distinct in 2022  David has worked with a number of clients across a range of industries.

Why choose Select Distinct as your Power BI Expert?

  • We work closely with your team to make sure it all goes smoothly
  • We take a deep dive in your reporting set up
  • We provide full strategy and training
  • Our focus is service led, delivering solutions not new software 
  • Mapped out five-step process