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We provide a service-led solution for eCommerce companies who want to take control of their data.

This results in:

Improved business performance and understanding

Confident decision-making from reliable data

Turning your eCommerce company's data into insights and actions

Google Search Console Data in Power BI by Select Distinct

Data Analytics for eCommerce

Data analytics offers several advantages for ecommerce businesses. If you are not using the increasing volumes of data that your ecommerce business is generating then you are probably being left behind

From efficient reporting of product performance to machine learning and AI. Retailers are increasingly seeing the benefits of using this data to competitive advantage

Key success factors in eCommerce


The ability to give the customer what they need when they need it, for the right price

Inventory Control

Ensuring the right level of stock holding, too much can be an even bigger problem than too little


Not only for the right price, the quality, timeliness and reliability

Retail Operations

Retail operations need to be efficient, effective and achieve excellence.

Great Customer Experience

Understanding your customer and their needs, happy customers are usually repeat customers

Why does the eCommerce Industry need Data Analytics Consultancy?

To make informed decisions from customer behaviour

To forecast properly and keep track of trends

To improve both performance and productivity

Use cases of Analytics in retail

Improved Decision-Making:

Data-driven insights help retailers make informed choices regarding inventory management, pricing strategies, and marketing campaigns.

Real-time analytics enable quick adjustments based on market trends and customer behaviour.

Enhanced Customer Experience:

Personalization: Retailers can tailor recommendations, offers, and product suggestions to individual customers.

Inventory Availability: Analytics ensure products are in stock when customers need them.

Customer Segmentation: Retailers can identify high-value customers and target them effectively.

Optimized Supply Chain:

Demand Forecasting: Predictive analytics helps retailers anticipate demand fluctuations and optimize inventory levels.

Efficient Logistics: Analytics streamline supply chain processes, reducing costs and delivery times.

Pricing and Promotion Optimization:

Dynamic Pricing: Retailers adjust prices based on demand, competitor pricing, and other factors.

Promotion Effectiveness: Analytics assess the impact of discounts and promotions on sales.

Fraud Detection and Loss Prevention:

Anomaly detection algorithms identify suspicious transactions or inventory discrepancies.
Retailers can prevent revenue loss due to theft or fraud.

Competitive Advantage:

Retailers leveraging data analytics stay ahead of competitors by adapting swiftly to market changes.
Insights from analytics drive innovation and strategic planning.

Improved Marketing ROI:

Targeted Campaigns: Retailers can allocate marketing budgets efficiently by focusing on high-potential segments.

A/B Testing: Analytics help evaluate the effectiveness of different marketing approaches.

In summary, data analytics empowers retailers to make data-backed decisions, enhance customer satisfaction, and optimize operations, ultimately leading to business growth and success

Success doesn’t come from the data or the insight alone. It happens when it is an inherent part of your retail business processes, with excellent people who can understand, interpret and apply insights from that data

Our Retail Experience

Simon Harrison ACMA our founder has decades of experience in retail

Sports Direct Logo

10 years at Sports Direct, starting as a finance manager. Promoted through to the senior management team as the Head of Operational Finance and Analytics. Working with board members to deliver strategic financial planning for Sales, Margins, Inventory cover. Responsible for the alignment of departmental budgets to the headline company budgets

Simon built a team of analysts, based upon a core skillset of either commercial finance or technical analytics. His role included the leadership of the team of analysts across the business, with representation within functional departments including Buying, Merchandising, E-Commerce, Marketing, and Finance. Fostering knowledge transfer and sharing of best practices.
The aim was to drive confident decision-making as widely as possible, by becoming a data-driven organisation. 

Morrisons Logo

Simon began his career at Wm Morrisons Supermarkets, starting as a student working part time and then pursuing a career in Finance. Simon spent 10 years in Senior Management heading up finance in a £300m food manufacturing subsidiary. With responsibilities for systems implementation of finance and ERP systems

Coming from a shop floor background Simon used his experience to enhance his effectiveness in leadership positions. Able to understand how changes to product and processes would flow through to the customer experience

Since moving into the consulting industry Simon has worked with a number of retail clients

Notable Ecommerce clients

Revolution Beauty LogoRevolutionising reporting at Revolution Beauty

We initiated a proof of concept for Revolution Beauty to demonstrate the power and flexibility that a data warehouse coupled with Power BI can deliver to improve reporting across the business

Connecting to the Netsuite ERP system and external data sources. Power BI provided a much needed self service reporting solution 

Why choose Select Distinct as your Data Expert?

  • We’re service led, rather than product-led
  • Registered Management Accounting practice
  • We specialise in Database Management for businesses wanting to get the most from their management accounting and analytics
  • We work directly with your employees to upskill your team