Transforming fragmented agriculture operations data into a scalable Power BI and Azure‑based reporting ecosystem.
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Client
Strawson Produce

Industry
Agriculture

Tech Stack
Power BI & Azure Based ERP

The Challenge
Strawson Produce was implementing a new ERP system and wanted to use the backend Azure SQL tables to connect directly to Power BI via DirectQuery, enabling a modern, scalable reporting foundation to replace older technologies.
Our engagement began with a focus on a few key operational reports, and as the in‑house team grew in confidence, we shifted into a mentoring‑led approach—supporting their skills development and helping them overcome ongoing reporting challenges.
Alongside this transition, Strawson faced several operational reporting issues across manufacturing and distribution that limited visibility and slowed decision‑making:
- Fragmentation: Operational data across manufacturing and distribution was difficult to consolidate into a single reporting view.
- Visibility: Teams lacked clear insight into production performance, stock movement and distribution efficiency.
- Manual Work: Reporting relied on spreadsheets and manual processes that were slow to update and hard to maintain.
- Complexity: Multiple workflows and data sources made it challenging to build consistent, reliable reporting.
- Capability: The internal team needed guidance to develop the skills required to maintain and extend their analytics environment.
The Solution
Solving these challenges meant creating a reporting solution tailored to Strawson’s production and distribution processes, supported by in‑house capability building.
- Design: Created Power BI dashboards tailored to manufacturing and distribution processes, focusing on clarity and operational relevance.
- Modelling: Developed structured, scalable data models to support accurate reporting across production and logistics.
- Integration: Connected key operational systems into Power BI to centralise data and reduce manual handling.
- Mentoring: Provided hands on support to upskill the internal team in modelling, DAX and dashboard development.
- Enablement: Helped the team build confidence to manage, troubleshoot and evolve their analytics ecosystem independently.
The Results
- Insight: Clear visibility across manufacturing and distribution workflows, enabling faster operational decision making.
- Efficiency: Reduced manual reporting effort through automated data refreshes and structured models.
- Consistency: A unified reporting approach that improved accuracy and reduced duplication across teams.
- Capability: A more confident in house team able to maintain and enhance their Power BI environment.
- Scalability: A reporting foundation that supports future growth and additional operational data sources.
Strawson Produce now benefits from a more reliable, interactive and scalable analytics ecosystem, with the internal capability to continue developing their Power BI reporting.
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