David Laws
Principal BI Consultant
Helping organisations design, build and improve business intelligence, reporting and analytics solutions.
Why Organisations Work With David
Technical Expertise Backed by Real-World Business Experience
David combines a background in engineering, process improvement and analytics with extensive experience delivering business intelligence, reporting and data solutions.
Having worked across sectors including retail, manufacturing, energy and professional services, David helps organisations transform complex data into trusted business intelligence that supports informed decision-making.
His experience spans data warehousing, reporting automation, business intelligence, analytics delivery and process improvement, enabling organisations to improve visibility, reduce manual effort and create scalable reporting environments that deliver lasting business value.
Engineering & Process Improvement Background
Business Intelligence & Analytics Expertise
Data Warehousing & Integration Experience
Practical, Business-Focused Delivery
How David Supports Client Projects
Helping organisations design, deliver and improve reporting, business intelligence and analytics solutions.
Business Intelligence & Reporting
Creating trusted reporting environments that provide greater visibility, support informed decision-making and improve access to critical business information.
Data Platforms & Integration
Designing scalable data platforms, data warehousing solutions and integration processes that create a reliable foundation for reporting and analytics.
Analytics Solution Delivery
Delivering practical analytics solutions that reduce manual effort, improve performance and generate meaningful business insights.
Delivering Trusted Reporting & Analytics Solutions
A technical expert with a strong focus on practical business outcomes.
Executive Dashboards
Creating reporting solutions that improve visibility of key business metrics, helping organisations monitor performance and support informed decision-making.
Data Warehouse Development
Building centralised reporting environments that combine data from multiple systems into a trusted and reliable source of business information.
Reporting Automation
Reducing manual reporting effort through automated business intelligence and analytics solutions that improve efficiency and consistency.
Analytics Platform Modernisation
Supporting organisations in strengthening reporting capabilities and adopting modern data and analytics technologies.
Meet the Team
Combining commercial, financial and technical expertise to help organisations improve reporting, strengthen decision-making and unlock greater value from their data.
Successful business intelligence projects combine strategy, technical delivery and stakeholder engagement. Select Distinct brings together expertise across all three areas to help organisations deliver successful outcomes.
Simon Harrison ACMA CGMA
Founder & Principal Consultant
Simon combines commercial, finance and analytics experience to help organisations improve reporting, strengthen decision-making and unlock greater value from their data.
David Laws
Principal BI Consultant
David specialises in business intelligence, data modelling and reporting solutions, helping organisations create trusted and actionable business insights.
Elle Harrison
Business Analyst
Elle supports project delivery through requirements gathering, documentation, testing and business analysis, helping ensure solutions align with business objectives and user needs.
Experience & Background
David combines a background in engineering, process improvement and analytics with extensive experience delivering business intelligence, reporting and data solutions.
Having worked across sectors including retail, manufacturing, energy and professional services, David helps organisations transform complex data into trusted business intelligence that supports informed decision-making.
His experience spans data warehousing, reporting automation, business intelligence and analytics delivery, with a focus on creating scalable solutions that deliver practical business value.
Career Highlights
20+ years' experience in engineering, analytics & business intelligence
Process improvement expertise gained within major UK organisations
Delivered data, reporting & BI solutions across multiple industries
Data warehousing, integration & analytics specialist
Principal BI Consultant at Select Distinct
Discuss Your Business Intelligence Project
Business Intelligence & Analytics Expertise
Data Warehousing & Integration Experience
Reporting & Analytics Solution Delivery
Practical, Business-Focused Approach
Frequently Asked Questions
What types of BI projects does David support?
David supports reporting, business intelligence, dashboard development, data warehousing, analytics and data platform initiatives across a range of sectors.
Does David work directly with clients?
Yes. David works closely with organisations to understand requirements, design solutions and support the successful delivery of reporting and analytics projects.
Can David help improve an existing reporting solution?
Yes. Existing reporting and business intelligence environments can be reviewed, optimised and enhanced to improve performance, usability and scalability.
What technologies does David work with?
David has experience across Power BI, SQL Server, Azure, data warehousing, data modelling, ETL processes, reporting automation and business intelligence solutions.
How does David help organisations get more value from their data?
By combining technical expertise with a strong understanding of business requirements, David helps organisations create trusted reporting environments, automate processes and transform data into actionable insights.