Select Distinct rebuilt a global GA4 reporting suite by connecting Google BigQuery to Power BI. We overcame GA4’s API limitations to deliver high-performance, real-time dashboards that provide deeper marketing attribution and user behaviour insights for data-driven teams.

Transforming raw GA4 data into a structured URL‑mapped model in BigQuery and redesigning the reporting layer, we delivered fast, reliable, and filterable insights that the team can now confidently maintain and extend.

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Project Snapshot

Client

AccessAble

Industry

Accessibility Services

Tech Stack

Google Analytics 4 (GA4), BigQuery, Looker Studio

The Challenge

Confidence: The existing Looker Studio dashboard was unreliable, with metrics not matching expectations.
Structure: GA4 data required URL mapping and transformation before it could be used for meaningful reporting.
Performance: Looker Studio was hitting quotas due to the volume and complexity of the underlying data.
Visibility: The team needed clear reporting on page views, engagement, traffic sources, and device breakdowns.
Ownership: Reporting needed to be maintainable in‑house, including manual updates for new URLs.

The Solution

We rebuilt AccessAble’s analytics workflow to ensure accuracy, performance, and long‑term maintainability.

Data Quality: Validated GA4 data, introduced URL mapping, and transformed raw events into structured BigQuery views.
Performance: Optimised the data model to prevent Looker Studio quota issues and ensure fast report loading.
Reporting: Designed a clean, intuitive dashboard showing event counts, page views, engagement, traffic, and device insights with filters for organisation and date.
Handover: Documented the full workflow and provided edit access so the team can maintain URLs and extend reporting independently.

The Results

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